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Stand Up Recruitment
Executive Assistance Playbook

Executive Assisstant
Playbook

The operating system behind the CEO. Eight modules covering inbox control, calendar command, CRM management, travel logistics, and the GTD execution system.

Foundation Role orientation and core principles
EA 01
Onboarding & Role Orientation
Day 1–5 checklist, system access, and understanding what the EA role really is at Stand Up Recruitment.
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EA 02
North Star Principles & Mindset
Les's protected time, the Buyback Principle, the 10-80-10 Rule, and Dan Martell's 12 EA hacks.
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Systems Core operational systems
EA 03
Inbox Control
Two daily sweeps, folder system, writing on Les's behalf, and a 10-template email library.
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EA 04
Calendar Command
Designing Les's week, colour system, priority ranking, meeting setup rules, and booking Teams calls.
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EA 05
Communication Flow
Morning Rundown SOP, Daily Team Standup format, and the daily communication rhythm.
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EA 06
CRM & Sales Support
The 8 Airtable statuses, TOB process, morning CRM routine, escalation rules, and re-engage flow.
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Advanced Travel and execution systems
EA 07
Travel Management
Les's travel profile, booking rules, preferred platforms, client city logistics, and pre-departure SOP.
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EA 08
GTD System & Weekly Review
Capture→Clarify→Organise→Reflect→Engage, Trello operating rules, Slack formats, and Friday weekly review SOP.
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